Sponsorship Packages

The Podcast Landscape

Podcasting has evolved far beyond a niche medium; it’s become a core part of how people engage with content, learn, and build connections.

Podcast audiences are intentional—each play is a choice, each subscription is a commitment, and it’s this focused engagement that sets podcasting apart in a world of short attention spans and passive consumption.

As of 2024, podcasting’s influence and reach are undeniable:

Two-thirds of listeners say podcasts are the best way to learn about the things they care about, with topics spanning everything from culture and career advice to niche hobbies.

Nearly 80% of listeners regularly tune into shows with a specific focus, proving the power of niche content to create strong audience bonds.

Engagement is off the charts, with podcasts ranking highest among media channels for a sense of community, and 88% of listeners report taking action based on what they hear in podcast ads

What this means for brands in 2025?

In 2025, expect the podcasting landscape to grow even more dynamic and expansive. Here’s why this growth is inevitable and why brands that invest now will benefit long-term:

Untapped Market + Audience Diversity

As podcasts continue to grow in 2025, so will the diversity of their audiences. In 2024, Gen Z listeners are already using podcasts to escape traditional media, and underrepresented voices are finding a powerful platform here.

This expansion into diverse, untapped markets makes podcasting one of the most inclusive media spaces for brands to engage with

Expanding Multichannel Presence

Podcast hosts are no longer just behind the mic—they’re everywhere. Fans follow their favorite podcasters across social media, video platforms, and even live events.

By 2025, podcasts will become a fully omnichannel experience, giving brands that invest now a chance to be part of a multi-platform conversation

Higher Levels of Trust +Community

Podcast listeners value the authenticity of their favorite hosts, with 63% saying they feel emotionally connected to hosts and 57% saying they trust these personalities more than any other media figure.

This level of trust translates directly into brand loyalty—particularly for sponsors who align early and authentically

In-Depth, High-Quality Content

In contrast to the brief, high-turnover nature of social media, podcasts are a space for long-form, deep-dive content.

Audiences tune in to explore new perspectives and in-depth discussions, giving sponsors a chance to associate their brand with quality, thought-provoking content that resonates beyond a quick scroll.

"In 2025, podcasting won’t just be a listening experience - it will be a multi-dimensional ecosystem where audiences engage, connect, and act. Brands that recognise the power of this today will be the ones reaping the benefits."

SPONSORSHIP OPPS

Achieve unmatched visibility and impact with the Headline Sponsorship of the Irish Pod Awards and Podcaster Summit. This premier sponsorship opportunity puts your brand at the center of Ireland’s most exciting podcasting event, connecting you with the creators, influencers, and media shaping the future of storytelling and audience engagement.

As the Headline Sponsor, your brand becomes synonymous with innovation, creativity, and community. You’ll gain exclusive access to an audience of Ireland’s most engaged podcast listeners and creators, while also reaching decision-makers and forward-thinkers across industries.

Large Call to Action Headline

Unparalleled Visibility: Your brand will feature prominently across all event touchpoints, from pre-event marketing to on-site branding and post-event coverage.
Deep Integration: Align your brand with every major moment, from sponsoring high-profile Summit sessions to presenting the awards for Best Business Podcast and Podcast of the Year.
Audience Reach That Matters: Engage with an audience of creators and their listeners, who value trust and loyalty in the brands they support.

Home in on the audience that matters most. As a Category Sponsor for the Irish Pod Awards, your brand takes center stage in a specific award category, gaining targeted exposure and engagement opportunities throughout the event and beyond.

This sponsorship level is designed to connect your brand with creators and influencers who align with your values and goals. By sponsoring a category, you’ll showcase your commitment to Ireland’s thriving podcasting community and amplify your message to an audience that values authenticity and connection.

What You’ll Gain as a Category Sponsor

Category Alignment: Sponsor two awards within your chosen category (winner and runner-up) for maximum impact.
Event Recognition: Your brand will be highlighted during the awards ceremony, in pre-event marketing, and across Summit sessions.
Extended Visibility: Enjoy inclusion in the event’s season-long promotional campaign, ensuring your brand remains part of the conversation long after the event ends.

Get up close and personal with Ireland’s most engaged podcasters. With a dedicated 1M x 1M exhibitor space at the Podcaster Summit, you’ll have the perfect platform to showcase your brand, products, or services to an audience that values innovation, creativity, and connection.

This isn’t just about foot traffic—it’s about meaningful interactions. Podcasters are always looking for tools, platforms, and services to help them grow and succeed. By exhibiting at the Summit, you’re positioning your brand as an essential part of their journey.

What You’ll Gain as a Category Sponsor

Space Features: A 1M x 1M area with a table and chairs, providing everything you need to create an engaging setup.
Audience Engagement: Use your space to host live demos, giveaways, or interactive experiences that resonate with podcasters and attendees. This is your opportunity to make your brand part of their creative journey.
Digital Promotion: Your brand will be highlighted in digital programs, pre-event communications, and dedicated posts across our event social channels.